human
Point taken....  I'll just ask what other new angles are being developed and deployed that are successful? The private sector is stepping up to help...and not all marketing costs money.  For example, many of the companies involved in Hack For A Cause DONATED thousands of dollars in services and products in an effort to help SOLVE problems-I don't see that as completely fatuous (silly and pointless)... we offer our services for many non-profit efforts to make our community more habitable for everyone.  That to me is not "ego," its "paying it forward" and lifting all boats with that tide... that tide has arrived.
gpt
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